Sent MailChimp an Email
I sent MailChimp an email today with some thoghts that I had and how I estimate how many people open up my emails when I send them out. Maybe a help to someone out there. Here is the email.
I talked to you guys on twitter, https://longrep.ly/r/d199dc1d
and just wanted to clarify what I meant and maybe that is something you would consider.
Pre story: I used your service for a while but I'm sending 130 thousand+ emails, so it was to expensive so I wrote my own service, I tracked opened email just like you guys with 1px image.
At
http://kb.mailchimp.com/article/how-accurate-is-open-tracking
you explain how you track opened emails.
Then there is this sentence.
"someone clicks a link in your message, we'll register that as an "open."".
One thing that I forgot about doing in my system was to mark a message open when a user clicks a link. This misstake had a great value after all. Now I can see how many users that have click a link haven't opened up the email. This way I can estimate how many actually see the email.
Here is an example of my data
Total known open emails:13,859
Clicked & opened emails: 1,682
Clicked & not opened emails:2,218
Since I know about 57% of the users that clicked the link in my email wasn't marked as opened I can estimate total open emails as 32,230. With the number of emails I send out, I feel pretty sure that these numbers are close to the real numbers
Just wanted to share this with you guys since I haven't seen you do this or any other.
I'm also sharing this idea with you because I love the contribution that you give out as open source like the email template, it saved me ton of time
So this is how I estimate the amount of opened emails since the 1px image is really flawed.





